
Mythical Games' Search For Truth In The Post-IDFA Storm
Are you frustrated with the loss of reliable measurement during the post-IDFA storm? Find out how Mythical Games' performance team addressed this challenge by harnessing the power of MMM-based incrementality (MetricWorks) to overcome the lack of visibility from SKAdNetwork and dramatically improve their budget allocation and performance.
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What Our Clients Say

Mythical Games, the publisher of the popular mobile game NFL Rivals, faced significant challenges in accurately measuring the effectiveness of their marketing efforts. Following industry-wide changes in privacy policies, particularly on iOS platforms, the incremental value of self-reporting networks (SRNs) have become much more difficult to measure. MetricWorks' holistic measurement solution provided Mythical Games with a comprehensive view of their marketing performance, overcoming the limitations of last-touch attribution in the face of evolving privacy policies.